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Bear in mind that Niantic (company behind Pokemon Go) was originally an incubated project within Google. So they have plenty of reasons to stick with GCP for the hosting. As for Snapchat they were originally on Google App Engine so that incentivised them to stick with the platform as well. But for new companies starting today it'd be a tough sell to use most of GCP.

Companies who see Amazon as a competitor are very often going to GCP instead of AWS.

There is also a growing trend of multi cloud deployments - using those that are best for your particular use case or increasing your fault tolerance.

Do you host your own k8s for multi-cloud? Rancher?

> Pokemon Go

The poster child of unplanned outages and scalability issues. Ouch.

They have a dozen or more "hero companies" that they advertise.

The big question is are those organic customers or attracted onto the platform for big discounts in order to be adverts?