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This is exact sentence i'm afraid i would say someday, after i'll release next my app for android : Now what ?

The market is huge, how can our apps find their way up ? One solution i can think of is to release it for free and only if it get popular, add a paid version. But I don't think this is affordable for lots of project. Any other ideas ?

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A lite version is still in approval.. But I guess it's the same with the appstore as all other software distribution networks. The appstore does one thing well: it makes it easy for users to pay. The second thing, bringing new apps/games under the attention is something the appstore cannot, and will never do.

Let's say we had created a windows game. It's not very different, except the payment / installation part.

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