> Our customers benefit by avoiding the pain of building and maintaining their own CMS infrastructure so they can focus on their core product. And we have a growing community that is adding more value through education and resources for every new user.

The Wordpress ecosystem is mature and extensive. Wordpress developers are relatively inexpensive compared to frontend devs. Open source Wordpress is free as in beer.

> You're right, our target user is not a consumer who has many options for a consumer CMS. Our target customer is a team of developers and content creators.

Developers are expensive. Wordpress is not. A Twilio play ("Ask your developer" billboards) appealing to devs might not be as successful in this space.