63.2% of developers voted it most dreaded in the 2018 Stack Overflow survey (narrowly beat by Windows Phone) https://insights.stackoverflow.com/survey/2018/#most-loved-d...
Our customers benefit by avoiding the pain of building and maintaining their own CMS infrastructure so they can focus on their core product. And we have a growing community that is adding more value through education and resources for every new user.
You're right, our target user is not a consumer who has many options for a consumer CMS. Our target customer is a team of developers and content creators.