Also, terms such as "headless CMS" does not mean much to a regular user who is looking for a "site in WordPress". So is your intended audience primarily developers and freelancers/agencies ?
63.2% of developers voted it most dreaded in the 2018 Stack Overflow survey (narrowly beat by Windows Phone) https://insights.stackoverflow.com/survey/2018/#most-loved-d...
Our customers benefit by avoiding the pain of building and maintaining their own CMS infrastructure so they can focus on their core product. And we have a growing community that is adding more value through education and resources for every new user.
You're right, our target user is not a consumer who has many options for a consumer CMS. Our target customer is a team of developers and content creators.
The Wordpress ecosystem is mature and extensive. Wordpress developers are relatively inexpensive compared to frontend devs. Open source Wordpress is free as in beer.
> You're right, our target user is not a consumer who has many options for a consumer CMS. Our target customer is a team of developers and content creators.
Developers are expensive. Wordpress is not. A Twilio play ("Ask your developer" billboards) appealing to devs might not be as successful in this space.
I wish you well, but the headwinds are strong.
In the last year, WordPress grew from 29.9% of websites to 33.3%. Is that really losing favor? https://w3techs.com/technologies/history_overview/content_ma...
Unfortunately, this doesn't mean we want to switch. It still happens to be the best tool for the job 9 times out of 10, whether I hate it or not.