The real price is at the bottom of the page without having to click through, but yes, it's still really shady. No other car OEM does this.
It'd be like if I got to go in to a hiring offer and was able to demand a million dollars a year so that any lower salary seemed like a value.
Also the same with the advertised monthly leasing prices that you see on commercials - all subject to credit and other circumstances.
So I'd guess that there's also a component of the high MSRP + large standard discounts which is also making sure that you don't come in expecting to pay an advertised price, get aaaallllmost all the way through the process, get the final price with tax that is ~10%/several k$ higher, and then crap out there both because it is a real kick in the pants and you may not have the extra money.
Only $LOW/Month*
* After large amount upfront.