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I can only speak to Fathom (since that's my product), but we have no personal data to sell if we sold our product. We collect nothing about website visitors other than a tick in the aggregate data. So if we sold our business, there's zero personal information from website visitors on any of our customers dashboards that could be used against them.

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Thats a great attitude but even assuming that I trust you (I mean, I am sure you are a great guy and all, but I don't know you), that is what you deliberately store and allow customers to access. Your log files contain IP addresses and agent strings, enough information to identify people with fairly high accuracy. What do you do with them?

> other than a tick in the aggregate data

What sorts of data items do you collect, though?

Our source code is open-source, you can view it here: https://github.com/usefathom/fathom

That's another way we're transparent. Anyone who knows code can see exactly how we collect data and what data we collect.

It's great but code on a GitHub repo doesn't mean that's whats running in production.

Note I'm not saying you are doing anything nefarious but that the source code been available isn't sufficient alone.

> Anyone who knows code can see exactly how we collect data and what data we collect.

What about people who don't know code?

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