As a site owner, it is disingenuous showing your users a banner that says "This site uses cookies to allow us to maintain state" while leaving out the part about "This site uses google analytics which allows Google to track you across sites and build nearly complete picture of every page you browse".
The smaller hosted analytics systems claim to be more privacy oriented but I don't trust them either. Even with the best of intentions, sooner-or-later they will be sold or pivot. The data is just too valuable.
I know that some sites live and die by close reading of analytics but most sites don't need anything as elaborate. I implemented a very simple page counter than I host myself but that is just for vanity. Most sites don't even need that.