this homepage is actually our 3rd and probably most abstract implementation.
1st, 2016: https://web.archive.org/web/20161108025452/https://www.usefo...
2nd, 2017/2018: https://web.archive.org/web/20190107040431/https://fomo.com/
indeed, the numbers speak for themselves. over the last few weeks since deploying we saw lower signup conversion rates. but, we also have a few product launches forthcoming.
balancing between "be short and to the point" and sharing a vision is perhaps more art than science, and that's why we have so much art on our website.