This is an example of a product that probably does something cool, but really doesn't do a good job of explaining what it does or why I would use it on the front page. But it looks pretty.
this homepage is actually our 3rd and probably most abstract implementation.
1st, 2016: https://web.archive.org/web/20161108025452/https://www.usefo...
2nd, 2017/2018: https://web.archive.org/web/20190107040431/https://fomo.com/
indeed, the numbers speak for themselves. over the last few weeks since deploying we saw lower signup conversion rates. but, we also have a few product launches forthcoming.
balancing between "be short and to the point" and sharing a vision is perhaps more art than science, and that's why we have so much art on our website.
The "Install Fomo in 29 Seconds" section from the first iteration makes me feel confident, as a developer, that there's a clear path to get your product working for me and it won't be a pita. A documentation link at the top, rather than hidden at the bottom, would be nice - see how Facebook presents their tech offerings (granted, open source) at https://reactjs.org/ etc.
I'm just one guy who makes decisions about what techs to use for myself and others though, so yada yada grain of salt. Maybe I'm not who you're targeting as much as salespeople themselves.