usefomo.com [<-- edited 2026-08-26) is doing a few million and is owned/operated by 1 individual (although he has a small team). Believe he acquired it and grew it like crazy. I’d reckon (if he chose) the company could do a 100k a month in profit.
this homepage is actually our 3rd and probably most abstract implementation.
1st, 2016: https://web.archive.org/web/20161108025452/https://www.usefo...
2nd, 2017/2018: https://web.archive.org/web/20190107040431/https://fomo.com/
indeed, the numbers speak for themselves. over the last few weeks since deploying we saw lower signup conversion rates. but, we also have a few product launches forthcoming.
balancing between "be short and to the point" and sharing a vision is perhaps more art than science, and that's why we have so much art on our website.
The "Install Fomo in 29 Seconds" section from the first iteration makes me feel confident, as a developer, that there's a clear path to get your product working for me and it won't be a pita. A documentation link at the top, rather than hidden at the bottom, would be nice - see how Facebook presents their tech offerings (granted, open source) at https://reactjs.org/ etc.
I'm just one guy who makes decisions about what techs to use for myself and others though, so yada yada grain of salt. Maybe I'm not who you're targeting as much as salespeople themselves.
this is why we aggressively build native integrations, sometimes 1 per week. deters bad actors.
changelog: https://new.fomo.com
You should label/brand your pop-ups with a link to somewhere that explains this.
I reckon they could do a better job of conveying this, but I work in marketing and I understood it immediately. So I imagine their target audience understands it well enough.
So, say you're interested in a certain smaller brand that may not sell thousands or more copies of certain items, but something on the order of 50, or 100, etc.., then when you see that others have been purchasing said items you worry you'll miss out on your chance to buy one, and then you'll be one of the only people who like the brand who don't have said item.. thus, you wind up purchasing too.
In these cases, you're being pressured to act fast before the hotel/restaurant is fully booked. Further, this "proof" that people are making all these reservations right now also could make you believe your choice is a popular recommendation, persuaded your decision making.
Plus, the e-commerce sites that use it are usually small startups. They need to show that real people are buying from them to prove to shoppers that they're legitimate
You have to see it as a part of a broader persuasive effort. By itself, it doesn't work. But when it is paired with reviews, testimonials, ratings, high-quality pictures, etc., it adds to the impression that this is a legitimate product
Edit: https://www.indiehackers.com/interview/growing-a-social-proo...
since a customer can have unlimited websites per plan, we actually have around 5,500-6,000 customers. many will add a personal site and a company site, or an ecommerce store and a blog.
yes, older customers have plans as low as $8-12 /month. good times.
more here: https://blog.fomo.com/how-we-bought-a-small-software-startup...
(note, 2.5 year old post)