This seems like guerilla marketing for refactoringui.com
Most likely this submission was inspired by the thread yesterday (https://news.ycombinator.com/item?id=18655224). The OP commented three times in that one.
It's cool, though, how a guerrilla marketing post like this still has the substantive discussion at the top rather than advertising spam.
This is what I love about HN. Comment threads are usually much more interesting than the discussed article, regardless of that article's quality.
Yet another reason why I consider adverising to be a cancer on society. You have to be suspicious of everything.
That spamming a board with book recommendations can generate an interesting discussion isn't an excuse for spamming a board.
> and good content marketing actually provides a lot of information.
Depending what you mean by "good content marketing". If you mean companies paying people to share their professional knowledge, no strings attached, and writing this off as a "marketing expense", sure it can be good, but that's because it's a form of UBI for the people sharing their knowledge. As for most of the things explicitly created as "content marketing", it's mostly garbage that's wasting your time. It's only meant to give you some tidbits to hook you and position you to further monetization efforts - and the content rarely does anything beyond that. Consider that every time you read a content marketing piece, you could have read a honest article instead, were it not pushed down in SERP by content marketing.
Also, I've worked with people doing content marketing professionally. I wouldn't trust a word from their work. It's not just waste of time, you're probably actively hurting your knowledge.
I'm not a designer but it really changed the way I think when I have to write any user interface.
It will not teach you how to make the perfect UX, but after reading it you will know how to avoid the most common and obvious mistakes. I would consider the minimum recommended for anybody that has to design any kind of UI.
Also, you will recognize all the issues in every thing you interact with, be it the door of your apartment or the coffee machine of your office (the name is really apt). I think you should read it even if you will never have to do any kind of UX work, because you will have to put up with somebody's else interface.
looking at the twitter stream of tips from 2017, there's some good stuff there ( https://twitter.com/i/moments/994601867987619840 ) not sure that translates well to the book or not, and it seems quite pricey, especially if you only end up making use of a couple of the tips.
I'm saying this as someone who loved Steve Schoger's amazing Twitter moments with those UI micro-tips; I'm on the site's mailing list, so I was aware that the book had just been released.
That being said, I'm a big fan of the author's work, so no harm no foul and I'll look the other way.