Dedicate yourself, but do it easily. Recruiters and HR employees get hundreds of applications for every job post. Make yourself stand out.
I do it with a website: http://www.IHiredJeffClark.com
For the low-level jobs I want, I just direct them there. It has examples of past work and recommendations pulled directly from my LinkedIn profile.
For the jobs that could be The One (you know it when you see it), I create a specific subdomain for it. Then, I essentially write my cover letter on the website and include stuff relevant to that job (and the company) for them.
It proves what you can do and that you really want the job. 100% of the time, I get a callback.