>You don't sound like a wanker at all!
Thank you, but I hate feeling/sounding like a robo-MBA.
>The problem is that I'm very good at building things, but not so good at branding/marketing/selling them.
That's okay, you'll learn. You're an HN user. Start with telling people on HN about it. Ask a designer from HN to collab with you on it, making it explicit that it's a silly portfolio builder and that you'd both be doing it for that purpose.
You don't have to make a product you'd be selling, just...make something. And get people to talk about it. Something you can show people, even if it's just an open source helper-library you can talk about in a tech-screening.
>But the splash page sucks, and it's confusing, so I'm scrapping it.
Start from scratch, get help, get feedback, respond to feedback and pivot quickly. Don't let it languish without seeking advice and learning.
>But, I don't have a personal website, or a blog, or a twitter account, etc.
Well, I don't like that sort of thing either, so here's what I did. I made a very plain business card website. It links to a blog that's actually got a single post (but a thoughtful one, I'd like to think) that is in fact a tech demo for a micro CMS I rebuild a few times a year from scratch.
It also links to my CV which is W3-conforming html/css.
It also links to my twitter which acts as more of a connector-hub. I'm not an active twitter user, I just use it to ping random industry people occasionally. I'm not saying you should become some kind of social networking maven...just...poke, prod, get yourself out there a bit.
You don't have to be famous, you just have to have a presence of some kind.
Look at how many people in writing/journalism or in the entertainment industry that have a presence but aren't necessarily 'famous'. That's what you need to seek.
Just because you don't have the capacity or credentials to become some kind of coding superstar doesn't mean you shouldn't try at all.
>This is the type of advice I'm looking for.
In the new economy, being a more efficient resume-monger isn't enough. I hope for your sake I'm wrong, but I doubt you'll do much better than par for the course that way. If you're satisfied with merely doing "okay" and not really pushing your career to the next level, then I honestly don't understand why you're on hackerne.ws
Isn't lateral thinking, novel approaches, and aggressive self improvement while pushing past your comfort zone the whole point of this community? We're here because we glory in achievements and advancements, code and business alike. This isn't the monster.com forums where we talk about how to better organize our 100 resume and cover letter submissions per week.
I'd like to finish by saying, please don't respond to this looking for some kind of way to rationalize or defend your accomplishments/approach to job hunting. It's not my business, it's not the business of those reading this thread. You came for help/advice, and I tried to introduce a different way of thinking about your career.
Good luck, this is where I sign off.