It seems they forgot they are being tracked by governments though. E.g. during the gdpr debate the exceptions for governments were barely discussed. I am also not sure to what extent what you re describing was due to snowden or the trump election.
Also, names are not unique, therefore hashes of names would also not be unique. And how would you verify the hashes belong to actual people?
Hopefully that thought sends shivers down the sounds of anyone who is trying to come up with a data anonymization scheme