I'm really curious if there's a deeper reason for why companies are suddenly thrown under the bus by the mainstream media, or if it's just journalists mimicking each other because they lack imagination. First Elon, now Zuck. Who's next?
Zuck had “I’m CEO b!tch”
One is much more likable than the other.
I've come to the conclusion that the news/attention cycle is partly an emergent phenomenon explained by stuff like this. This means you get pretty big swings from one thing to another as editors chase each other to jump on the latest bandwagon and journalists push stories to every outlet they can find.
Add to that all the PR agencies, fake think tanks, spinmasters etc who will write pieces for hire and generally tip the scales (for a price). So if you have a particular angle to promote, you hire one of these companies, they write stories, op ed pieces, publish "research" etc favourable to your angle and give them to friendly journalists who pretty much just put their name on the byline and submit the story.