But Google can put the hell they want on the Pixel and whatever phones they make, the issue is forcing others to bundle your apps.
Smartphone manufacturers are in the smartphone business because of Google. If those manufacturers don't like Google's terms, they're free to go Microsoft's route and build their own OS.
Nobody is forcing these companies to do anything.
Google and its smartphone partners are both in the business because of each other. If Google had kept Android closed and limited to its own phones, it would not have become the #1 mobile OS -- we'd be using Palm or Microsoft or Nokia or someone else's product.