I think you're missing the big changes here:
"But Google tied the use of its popular Play app store, where customers can download more than 1 million apps made by outside developers, to requirements that companies feature other services like Google’s search engine and web browser that drive advertising revenue."
"Android phone makers wishing to distribute Google apps may now also build noncompatible, or forked, smartphones and tablets."
You don't think there's any bad faith in Google saying, "if you want to use our app store, and for all practical purposes you have to use our app store, then you must include our apps for other services -- and by the way if you sell one phone with Gapps, all of your phones must have them too?"