Lets say that only 10% of the applicants that enter can win. If you think that you are a possible winner in terms of scores, grades, etc. then what should you pay to enter the lotto? Please correct my math if I am wrong (probability is always a mind warp). The further reduction in probability to win makes the nominal acceptance rate not 3%, but 0.3%. That means that the price of the hypothetical lotto ticket should be $8,980. You just move the decimal over.
Still, compared to the $75 application fee, this is a steal. The acceptance rate would need to be ~0.003% to get the lotto ticket price to be about what the application fee is. That means Harvard would need to be ~1000x more picky than they currently are to get the lotto priced correctly.
Harvard had ~40k applications last year. At 1:1000 odds being considered 'worthwhile' due to the hypothetical lotto ticket cost, then you should apply if you think you are better than the bottom 40 applicants. You can play with the probabilities and make up a lot of hypothetical curves yourself. Nonetheless, the math seems to indicate that the $75 application fee is really low if you think you have nearly any chance of getting in and the process has nearly any randomness to it.