Think of it as a lottery. If the selection was actually random, what would be the price of the lotto ticket? Based on last year's acceptance rate of ~3% and the expected lifetime earnings of ~$3,000,000, then the price you should pay for that lotto ticket should be $89,800. Now, compare that to the actual price of ~$75 for an application fee. Even a flimsy application to Harvard is totally worth the money.
If Harvard were to drop the act and state that it was basically random chance to get in, then their entire school would become essentially a lotto. That would quickly devalue the enterprise, not just monetarily but also in a holistic and educational way.
Essentially, they have to at least try to CYA and make some real effort at determinism in applications or the whole thing falls apart. Unfortunately, they pissed off some pretty smart people and this legal battle threatens to lift that veil, hence the fight.