Back in the 80s and 90s many companies excellent service was you'd call customer support, they'd express ship you a replacement for free and you'd send back the broken item. They would take your credit card number just in case you didn't send the broken item back but otherwise it was on their dime.
I had this experience with NEC 21 inch monitors, 2 different video card companies, and Matrox hard drives as just 4 companies off the top of my head. Yes, NEC FedExed me 70lbd 21 inch monitors over night. No idea what it cost them but the monitor cost me around $2500 in 1995, certainly comparible to an MBP.
Compare to Apple, they were going to service my MacbookPro and I was without it for 2 weeks. The only reason I was able to get by is I had just bought a new Windows laptop for VR so I'd have something to use while they serviced the MBP.
It made me wonder why they couldn't do it the way those other companies did. Send me the new machine, I'll transfer my data, wipe the old machine, send it back. Even if my old machine is unusable (and therefore I can't get the data off) I'd still prefer the instance service I use to get. Just give me a new machine, factor that into the cost.
The fact that they didn't do as good a job as those other companies was disappointing.