This reminds of a HN article (last week?) from a VC who was only half interested in someone presenting to him until he found out after the fact that she was uniquely qualified at the subject at hand. He was saying that she should have started with her bio.

I think that that applies to this as well. You only have a few moments to really capture someone's attention these days and you have to use every gun in your arsenal. Techies (like myself) tend to downplay or outright denigrate marketing and sales tactics, but there is a lot of truth to them that we would do well to follow. Sure there are some slimy tactics out there, but polishing your elevator pitch (e.g. option #2 in the article) is essential.