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After installing it, head to https://purecycles.com/products/urban-commuter-bike to see the best feature. Placing 3D models in your house via ARKit right from Safari.

Writeup on this Shopify rollout: https://www.shopify.ca/blog/shopify-ar

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That's really cool. I'm looking forward to more sites implementing this. Imagine if every Amazon product had this.

... or every IKEA product!

Although not _every_ product, such a thing exists! https://itunes.apple.com/us/app/ikea-place/id1279244498?mt=8

I see the ability to overlay a transparent image over what I’m seeing through my camera. Am I missing something?

It does plane detection and can place a 3d object on that plane, scaled accordingly. You can move the phone around the plane (floor, tabletop, etc) and the object stays fixed as if it were physically in that place. The 3d object is also textured and takes into account ambient lighting to shade it. The result is actually rather impressive!

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