Whilst that is totally correct morally, law enforcement must be very careful about applying that. There is a trade-off between having a stable and predictable set of laws (i.e. strict enforcement) and having room for judgement calls when the letter of the law is unfair (i.e. discretion in enforcement).

I understand when regulators decide to side with strict enforcement when a companies only advantage comes from not following the rules. Especially when it is disputed the rules shouldn't be there.

And they’re free to take that position and face the consequences.

Yes, Facebook should commit civil disobedience by explicitly allowing housing ads to not be shown to black people. Great plan.

Giant multinational corporations are squarely last in the "queue of parties that ought to commit civil disobedience."