What happens if the rules are bad rules? E.g. if it's illegal for Facebook to allow advertisements for marijuana dispensaries on a federal level? Clearly that's not something we'd want to see universally applied.
I think that if corporation wants to engage in a form of civil disobedience then that act should be recognized and treated by the authorities appropriately, not treated like it is not happening in the first place. The point of an act of civil disobedience is that it has consequences that you are willing to withstand to serve the greater good, just getting away with something is not the same thing.
I understand when regulators decide to side with strict enforcement when a companies only advantage comes from not following the rules. Especially when it is disputed the rules shouldn't be there.