It's funny how people still refer to Google as a search-company.

Where I live, up in northern europe, in pretty much every single news story where google is mentioned they still say "the search giant", "the websearch company" etc. The same way they call(ed) Microsoft "the software giant".

edit: I don't think "search giant" or even "search" is or ever was an approprate tag for Google. It is and has always been an ad aggregating (adregator?) company who merely used (and now even more) the vast quantity of content on the web and the users desire to locate it as the underlying mechanism for enabling it's business.