Here comes Google TV
googleblog.blogspot.com
googleblog.blogspot.com
That is just another way of saying, "If you build it, they will come." Not exactly an axiom these days.
For example, think about what you can build when you know what a lot of people are watching in real time, or if you know what your friends are watching. Or to get feedback from your viewers (You think CNN and every other live broadcaster's fascination with Twitter is bad? It's the tip of the iceberg!). Or you want viewers to respond to your adverts.
Which set top box you have plugged in to your TV will be at least as important as the battle for dominance in the mobile phone space.
And, more importantly: There's certainly the room for some scrappy young start ups to make huge amounts of money from Google and Apple TVs app stores.
Google is a late comer to this field. They have to play catch up before they really gain traction in the consumer market. And no, being able to tweet from my couch, using my TV (when I could just as easily tweet ANYWHERE using my mobile phone) is not a killer app.
What? The blog post explains that devices running Google TV will go on sale this month. That is, within the next 27 days you will be able to buy a Google TV.
How is that "not even nearly done yet"? Dude, the product goes on sale in less than 27 days. It's probably done.
They have solutions for "optimizing your website for TV" but nothing on the dev page for developers but a coming soon. That and the fact that Android apps won't be available until 2011
Where is Hulu? Where is ESPN? These are the networks they need to beat Apple in this market, and they're conspicuously absent. Even Youtube is supposed to have TV rentals "really soon now," but I haven't heard much about that recently.
Why does it seem that the only thing Google can do now is say "me too" whenever Apple releases a new product?
Is it surprising that Hulu Plus isn't on board? With Netflix and Amazon as part of the package, Google's not averse to additional subscription or a la carte pricing, and I've got to think that Hulu could have earned higher promotional placement than those time-filling CNBC knuckleheads.
Hulu+ okay on big screen, Hulu (regular) not so much.
I wouldn't be surprised to see Hulu plus on the Boxee box.
Where I live, up in northern europe, in pretty much every single news story where google is mentioned they still say "the search giant", "the websearch company" etc. The same way they call(ed) Microsoft "the software giant".
edit: I don't think "search giant" or even "search" is or ever was an approprate tag for Google. It is and has always been an ad aggregating (adregator?) company who merely used (and now even more) the vast quantity of content on the web and the users desire to locate it as the underlying mechanism for enabling it's business.
Whether Google likes it or not, their name is synonymous with search. When someone says "Just Google it", they don't mean to go to your tv and start watching something. They don't mean to look at your phone and play a game. They mean to go to your computer, open a web browser and search for something.
Yes, exactly, precisely that is what I find funny. Not in a "you average people, go read up on your google facts" or even in a way that I particularly care take a stand against/with. I just find it cosmically funny somehow. If I may stretch it a tad; almost in a dystopian, dark comedic sense.
edit: and also, you say "average", in my above post I said news stories, that is, journalists. They really shouldn't be "average" in this context. If they are, then yeah sure, their readers will become.
Also, you could say the same thing about facebook. It's not a social network, it's an ad aggregating company who merely used the vast network of people for enabling it's business.
Also, magazines, newspapers, tv, etc.
Basically, it's a tautology for anyone running ads.
Will Samsung? Because that's the TV I have. Hulu and Amazon both support the new Samsung TVs. (Or the TVs support those services, depending on how you look at it.)
Samsung's approach is currently a walled garden - where they can subsidize the cost of the chips and support costs by doing revenue shares with the content providers. Google TV's flash enabled browser breaks this model which is another reason Samsung likely won't go there anytime soon.
So clearly, it can be done for less. Apple is not known for low margins.
EDIT: I should note however that thats not necessarily a good thing for Google. Both AppleTV and Roku feel that the happy zone for an over the top box is around $100. I kind of agree with this, since over $200 you start getting very close to the price of a PS3 or Xbox 360...
http://en.wikipedia.org/wiki/Webtv
I get pretty scared when I see references to 'how to optimize your website for TV'.