Trust me, 499e per month is really steep from Finnish perspective too. Not really sure what's the target customer demographic here. Maybe companies, as an alternative to leasing a car.
You can get a very good lease for 500e in Finland (I have many friends who do this)
I think the nice thing about this is you can adjust usage/payments - like if you travel a lot, just stop paying for a month or two. Not sure you can do that with regular leased cars? I also like the free <5km taxi and free public transport rides with this
It's not free for less than 5km. If it was I'd sign up tomorrow. It's a 10e flat fee for < 5km.
"Free" if you pay for the 499€ service tier.
Plus you don't have to worry about parking. Or gasoline.