Some alternatives come to mind, but none compelling in the long run:
- I need to practice anyway (but not in the long run, hopefully)
- I am the best and I will win (ok, maybe you deserve what you get)
- I want to be a designer, but nobody will pay me anyway, so at least I get to do my job for free (= ok, so it is a bum job, but I am a loser anyway, so I can't expect anything better).
Yeah I do agree that it's best for people honing their skills and experience; and for people living in low-cost places where payment in high value currency is worth it (rentacoder, elance, ...). Hell maybe it's fun for some designers like programming is fun for some programmers. What's wrong with that?
I'm still really confused over what I perceive to be antagonism towards contests (unless you own a mom & pop design firm)...
"low-cost" places: well, if they want to continue living in low-cost places, sure. But in general, even if you come from a cheap country, why should you be forced to work for little money like that, instead of doing proper consulting?
Doing it for fun: sure, if you have the time... I just think it would probably be more fun to do the same thing for real money and a real assignment. What in the "contest" makes it more fun than working for the client directly?
So the people that participate in 99designs should be the people that are undervalued in the marketplace, and 99designs helps to correct that.
Try inserting another profession into your sentence and see if it still sounds reasonable.
Here's one example from Google: http://code.google.com/android/adc.html
Here's one from Netflix: http://www.netflixprize.com/
The difference being instead of hours (or even days), programming contest submissions can take weeks or even months (and in some extreme cases - years) of work.
Engineers are subject to contests too: http://www.xprize.org/
They seem to be doing fine by me
You don't think the time spent on entries simply reflects the prize money involved? How much time would groups be putting into Netflix's contest if it was for a $250 prize?
Also notice how both Google and Netflix pay contestants along the way (Google giving $25,000 to fifty groups for completing the first phase, Netflix giving $50,000 each year to the group that makes the best improvement).
Those contests are legitimate contests. They are truly seeking creative and valuable entries. And they reward the winners with millions of dollars.
The "contests" at 99designs are just regular contract work where companies are trying to get as much labor for as little as possible.
these contests are the same as programming ones, the main difference being that the rewards and the time to complete a submission are lower
"Those contests are legitimate contests. They are truly seeking creative and valuable entries. "
So you're saying that creating a logo isn't creative and valuable to a company?
at the end of the day this is still about choice - something that you're ignoring
People choose to participate in these contests choose to. They're not forced to, and designers with better economic options won't participate. Just like most of the people here look down on rentacoder, elance, etc because we have better options, while there are plenty of programmers who use those sites to get experience, a little cash, etc.
It's a business, and it gets customers, so it can't be all bad.