Back in the day FB had a full on "roll out the red carpet" event for notable affiliate marketers, led by "Shoemoney" to figure out how they could better engage that market to bring the diet pill, cell phone ringtone subscription scams, and "advertorial" formats to the FB ad marketplace.
And it worked brilliantly for years - affiliates figured out how to napalm international countries with that scammy bullshit and in countries like Brazil the top ad categories for years were uintentional diet pills scam subscriptions fulfilled by makeshift international fullfillment centers.
FB let those gorillas into the house, looked the other way as much as they could, and slapped meaningless "bans" on accounts that were too hot to handle.
Then when they were all grown up and had "legit" ads to swap in they buried those relationships.
I respect FB as the money printing machine that it is, but their foundation was built on "deceptive promotional practices" and it's undeniably in their DNA.