"Apple argued […] that consumers could not have been uniformly exposed to any alleged misinformation or lies of omission because Apple keeps its iPhone boxes in the back of the [Apple] store, where customers aren’t allowed."
I am honestly puzzled as I am typing this on my non-bent, company-issue iPhone 6.
Apple's reply is that customers weren't given any written materials prior to purchase, not even the box. So there was no way omissions in the written materials could have influenced purchase decisions.
Thanks!
"We've omitted everything so we've omitted nothing" - Apple