Have you downloaded FB's data dump of you? That is only the bare surface of what they collect. They do not give you access to the underlying profiling and the social graph they have built on your information. All you are getting is chat logs, uploaded photos/videos, a list of contacts/friends and some simple keywords. That's not even scratching the surface of the data model FB has on every single user.
The data you think you're giving them and the data they actually have are orders of magnitude apart.
The "well you can just choose not to use them" argument falls completely flat when you realize that many businesses and organizations have no internet presence outside of Facebook. They've set up a Facebook page because "everyone has Facebook, right?". If you cannot see the problem with that, then I'm not sure what to say.