On one hand, this is awesome.
On the other hand, this seems to have been so deliberately designed to make people like me say "This is awesome" that I feel compelled to say something snarky about it. I hate the thought that I'm part of some market segment.
is just trying too hard.
That’s probably why you (and I) are immediately suspicious when we encounter something that looks quite awesome. We have to be careful, though, of not overextending our skepticism. Something that is awesome in every way is still awesome in every way even if the creator of the awesomeness set out to target specifically you or to make tons of money or whatever else.