Echo park time travel mart

They're a non-profit tutoring organization focusing on creative writing skills. This is one of their fundraising methods.

http://www.826la.org/about/

If nothing else though, it's a well executed "this is awesome" generator. There are too many shoddy "awesome" executions out there.

Those who set out to make something awesome for profit often fail because they only have a superficial understanding of what it is that makes something awesome. It’s all facade and those who get it will be disappointed and feel icky after their close encounter with the supposed awesomeness.

That’s probably why you (and I) are immediately suspicious when we encounter something that looks quite awesome. We have to be careful, though, of not overextending our skepticism. Something that is awesome in every way is still awesome in every way even if the creator of the awesomeness set out to target specifically you or to make tons of money or whatever else.

You just repeated verbatim my review of "Scott Pilgrim vs. The World."