After getting lost in replies found this article of a guy visiting their office today and finding it devoid of any CPUs and founder missed an event yesterday:
https://hallofrankfurt.de/savedroid-rekt-or-pr-stunt-a60d19e...
Seems so blatant as to be unbelievable!
What could the possible endgame be? Maybe I lack imagination, but I can't even fathom why anyone would think this is a PR stunt.
Posting a selfie and meme is a recipe for arrest, so to me the brazenness of the founder is a vote towards this being a very insensitive "April fools style" marketing strategy. Time will tell, but they certainly made the top of HN if that was their goal.
He didn't post a picture of himself with the beer.
He posted a picture of a hand holding a beer that could be anybody and could easily have been lifted from a random FB account.