"Magic Leap Inc. has quietly begun sending its mysterious augmented reality headsets into the wild. A small group of software developers recently received devices at their offices, according to people familiar with the matter. But access to the gadget comes with an unusual caveat: They must commit to keeping them in locked safes."

Let me explain how this works as a marketing person. You create hype for your new thing any way you can, for example if you ask developers getting the device to put it in a safe, all of a sudden you keep yourself in the news, because its stupid. and the news media loves stupid and strange things, they get people to click on it and promote it on HN.

I am not saying this wont be a great device and im excited for this product honestly, but artificial hype like this needs to be seen for what it is. Let them prove their product through its actual technology, SDK's and consumer love, then we'll see.

I wish Magic Leap all the best!