I think augmented reality is going to come from a very different direction, the medical-eyesight-healthcare world making products for old folks that can't see properly or remember stuff.
Not trendy companies making games for young people who can see perfectly and don't want to be seen with clumsy gadgets bolted to their heads.
The 'apps' could be quite simple, imagine any product barcode gets read and you can just look down to read the ingredients and what-not, using a few physical buttons on a watch to skip sections.
The payment for such a device could be on healthcare, glasses that magically make reading possible despite needing reading glasses. Maybe they tell you when to take your pills and keep track of your toilet visits too. Perhaps it is too obvious a product for the games crowd, a 'basic' set of AR glasses that just let people read stuff and get directions. That 'stuff' being real world, e.g. product in supermarket, or messages, e.g. that picture of the grandchild just posted to the family channel.
We simply do not have the information to even consider, let alone form a conclusion.
Release is this year. Pricing will come at time of preorder.