So, it's exactly Whataboutism: “Whataboutism (also known as whataboutery) is a variant of the tu quoque logical fallacy that attempts to discredit an opponent's position by charging them with hypocrisy without directly refuting or disproving their argument, [...]”
And calling out hypocrisy isn't wrong thing to do in this matter. I'm not saying what trump's campaign did was the right thing to do. What i find appalling is the so called "literate/educated" class of people completely ignored and continue to ignore or in fact praised the very same thing Obama did.
Heck, i'm neither a citizen of USA nor a resident and could frankly care less who is in power.
No, I'm deflecting, if anything, a distraction from the argument, by not accepting the shift in subject matter.
My only argument in this subthread was that the charge of Whataboutism was correctly made, and cannot be rebutted with a claim of pointing to hypocrisy, since Whataboutism is exactly the fallacy of pointing to hypocrisy to avoid the topic of debate.
Person i replied to clearly uses whataboutism in negative manner and dismisses valid points of use of extended unauthorized data by OFA (Obama for America).
"What Obama did was unethical as far as I'm concerned, as is most modern marketing. (I will say one campaign was selling hope and progressive change while the other was fear mongering and spreading divisiveness. So I think there is a difference.) Having said that, I don't know that it matters"