Ah, the current flavour of the year on reddit when it comes to debates.
It's not whataboutism. It's calling out hypocrisy among the reaction of journalists and general public who either ignored or in fact went on to rave about ingenious use of ads. In fact fb personally went on to remove api rate-limiters for one of the apps used by Obama's campaign. Suddenly now that it's someone that left/liberals don't like is in power, these very same practices are being questioned.