Your definition of success is your personal opinion, which you admit is irrelevant.

If you have read the article,you will realize the criteria used is market share or selling more than your competitors.

The method used in the info graphic mentioned in your article does not differentiates between profits from different divisions within Apple or even HP and Dell.

BI is an Apple fanboi site, so no wonder, it dishes out nonsense, to quote from a recent article "how apple is beginning to destroy Googles core search business "http://www.businessinsider.com/heres-how-apple-is-beginning-...

     The App Store is replacing the web search engine for mobile device users, at least for some searches. This should scare Google, because search is its core business, and it's being supplanted.

Anyway this thread is now being flooded by Apple iFanboi's, thus no point in making logical arguments.