Some companies prefer market share. Some companies prefer profit.
Your definition of success is your personal opinion, which you admit is irrelevant.
"While Apple only commands 7 percent of overall revenues in the PC market, its products account for 35 percent of the operating profits. None of the other manufacturers—which includes such giants as Dell, Hewlett-Packard, and Lenovo—comes even close to matching Apple’s five-to-one ratio between revenue and profit share."
http://www.businessinsider.com/chart-of-the-day-revenue-vs-o...