Yes, it's ridiculously backwards. But it's reality. Intuit, at various times, has tried to make the kinds of changes you guys are suggesting. And every time they've run smack into reality and had to backpedal. Reality is like that...you can try to deny, and fail, or accept it and adjust your thinking. It isn't a how Intuit thinks issue, it's the way their customers think after decades of getting comfortable using Intuit software.

Another example...Intuit has wanted to transition customers away from the desktop version of Quickbooks for many years now. If you think Quickbooks online has it's learning curve, just spend some time using the desktop product. It's a maze that takes years to learn to navigate and many of the "features" are horribly buggy from years of neglect. But pry it from their cold, dead hands Intuit cannot, so you can still buy new versions of Quickbooks Desktop.

That's why what you guys are saying is so ridiculous. You're denying a reality in a field you're not familiar with. You're saying something should be different because it's inefficient or other industries work differently. But you haven't done the user research. You don't have decades of experience dealing with the people who actually spend money on the software. You're in no position to critique the way that Intuit thinks.