> And every time they've run smack into reality and had to backpedal.
I am all for being brutally aware of reality...but, there is also a time horizon to these things. Most great startups had to break through resistance. Maybe the resistance you guys saw was simply resistance to change...
Maybe tweaks to UI isn't what wins this game...maybe its tools like Pilot or services like bench, or maybe its something like the car solving the horse manure problems of the turn of the century...
And to be fair, there are some studies that show cognitive strain being linked to better focus or something like that (Disclaimer: I have no idea what im talking about, but am pretty sure Thinking Fast and Slow discusses it.) so, maybe a harder UI is better...
What I do know is that I want software to make my life easier and more efficient. And I don't mind if that takes away part of a means of my livelihood, I'll figure out the next step the same way I got to where I am today.
If I understood you correctly, the folks in charge of this are very good at their jobs and I am sure they are optimizing for their quarterly earnings, or bonuses, or whatever else they are incentivized to do...and I get the idea that they see bookkeepers as their customers, not business owners, and are serving them as best they know how...
but this feels like the lazy way out of innovating.