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Yes. Yes it is. Just because they have lots of fancy candy packaging doesn't mean that Japanese kids eat tons of it.

http://en.wikipedia.org/wiki/Epidemiology_of_obesity#Japan

Just look at photos of what the Jap kids eat for lunch:

http://www.flickr.com/photos/lunchinabox/1378172475/

This is actually what they eat for lunch everyday. It's amazing.

I think I misunderstood your message. What Japanese kids eat seems to be excellent and I support healthy food choices. What I sensed, however, was an unfair antagonism towards branding and packaging design as a way to achieve that. If my inference was wrong, apologies!

Cool picture but I have no idea what any of that is. Obviously rice 3 of the plates have what I would guess are eggs, beyond that there are some random vegetables about like putting lettuce, tomatoes and pickles on a hamburger.

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