Is Japan a good example? If any country is second to the USA in packaging products to appeal to kids (or, as you put it, "BSing them"), it's Japan:

http://japanfix.com/wp-content/uploads/2010/03/DSC_0019.jpg http://s7.thisnext.com/media/largest_dimension/23448865.jpg

(I think this is a good thing if, and only if, the food is healthy and worthwhile to eat - as here. It's easy to rail against branding and advertising - it's harder to prove it doesn't work.)