Today, if I'm searching for something unpopular or specific, I usually get frustrated. You would expect the opposite to happen as the size of the web should increase over time.
Today, if I'm searching for something unpopular or specific, I usually get frustrated. You would expect the opposite to happen as the size of the web should increase over time.
You do have a point however.
If DDG was so good, people wouldn't need to use !g for tail queries so much. Too much anecdotal claims every time these issues come up and no objective quality evaluation.
Except for lyrics, DDG is quite good at that and often even presents the proper "zero click result" straight away (though usually the lyrics are cut off at a point and I still need to click).
On the other hand, the vast majority of my DDG queries are !bangs for other sites, because I know what site will have the page I'm looking for. Usually !w for Wikipedia (and the other wikipedia stuff like !wnl and !wt), after that probably one of the image searches !gi/!yi/!bi, then !imdb, !discogs and !whosampled. Oh and occasionally !hn, of course :)
I believe that DDG would have had a lot harder time getting as successful as it is today if Google had retained its old "AND" search engine behaviour (as explained above, keywords used to have an implied "AND" between them).
[0] I only log in to these types of big "social" things using a private tab, for GMail and to get my personal YouTube suggestions and subscriptions. It's a bit of a hassle to use the 2FA Authenticator code every time after I closed my browser, but it's worth Google not tying everything I search to my account, or getting "bubbled".
When I resort to !g Google usually returns nothing interesting either and the most promising links are usually marked as visited, since I already clicked them from DDG.
The simplest solution: eliminate SEO'd pages from the index before applying search to it.
You can make SEO-penalization as complicated as you want without affecting search. The only thing search should be able to deal with is a SEO-penalty which is just a number.
And removing/banning sites can be done by setting the SEO-penalty to infinity.
I'm not trivializing anything. All I'm saying is that the concerns can be separated.
Even then, before Google started going after them by filtering results, the SEO spam sites were pretty easily recognisable and ignorable as you scrolled through the results. Now, they still show up in droves (try searching for service manual PDFs and you'll instantly see what I mean) but you hit the end of the viewable results far too soon to find the useful stuff buried in later pages.
In other words, Google's ranking now seems to be "good SEO'd sites > spammy SEO'd sites > everything else", and cuts off results before getting to that third category, when that third category should ideally switch places with the second and maybe even the first.
Amusingly enough one of the definitions of "rank" is, according to Wiktionary, "having a very strong and bad taste or odor"... as in the smell of a decaying brain. How fitting. I almost wonder if it's deliberate. If they called it BrainRank (like PageRank), the adjectival meaning seems to be emphasised less.
No doubt there is someone in Google, however, who has a project for ranking AIs called BrainRank for their own amusement.
Anyway, your observation is also an amusing interpretation.