Hmm. Reminds me of https://superuser.com/questions/1282598/what-sense-does-it-m... - what's happening with these "picture improvements" is effectively post-processing "photoshop". They will generally be displaying TV from digital sources, so the need for denoise is questionable. Anti-banding might give you nicer sunsets. But fundamentally you now have a TV that rather than displaying the input signal decides to give you something it considers better. Results are likely to be variable.

Also:

"Samsung, though it didn’t tout a new processor, promised that all its gadgets, big and small, will be a lot smarter this year—and will, by 2020, be using AI and talking to the cloud."

Fully compliant with all major buzzwords. Also employing a black box user surveillance engine.