Besides the factual mistakes in your comment (for example, the majority of Google's numerous services do not require any kind of account), you seem to be talking about software distribution and licensing, while this article is about attention. There's a pretty strong case to be made that Facebook sucks up all of your attention and gives you nothing in return. You can't make that case against Apple and Google. One of them sells telephones, and the other provides access to all of the information in the world. The reason these can't be lumped together with Facebook is because Facebook lacks any kind of redeeming product. They give you nothing.