This is very much a matter of perspective. Prior to Apple launching the app store as a walled garden for ios and then launching it on macos proper, it was generally an untested assumption that users would not be willing to accept such a software delivery model.
Prior to Google, it was assumed that it would be unacceptable to require people sign up to and give personal details for access to software. Most software licences were distributed by emailing codes to the user. The web app with mandatory registration was usually only seen in enterprise grade portal-based software.
Today, the standard software experience requires so many accounts that /average users/ are turning in desperation to password managers to corral the hundreds of accounts they need for their month-to-month computing, and Microsoft has moved from "next-next-done" installers to actively pushing a walled garden on the population. Despite Android having full support for distributing packages as .apk files that can be installed without the app store in the exact way you would use an msi or a deb, I would anecdotally say less than 5% of apps are offered for download from their creators websites in this traditional fashion.
Sure seems like the tumors are metastasizing to me.