The questions are written in a way to tease these values apart. It's so easy to say you are [thing], but do you actually translate those values into daily routines, practices, and operations?
The team profiles on Key Values (www.keyvalues.com) are precisely what you just described. Teams self-select their top 8 values and are forced to rank them. Limiting their selections is a way for them to implicitly say/admit what they are not, and then they are asked to qualify their selections in their profiles. How convincing / genuine / accurate / sincere they are depends on the reader.